Living on an island has important considerations. As a fragmented territory, it Is much harder to establish communications with the rest of the world. An Ultraperipheral European island presents even greater challenges. The Canary Islands are farther away from Madrid than Rabat, Nouakchott, Dakar, or Banjul. A distant fragmented territory complicates and usually increases the cost of connecting with the rest of the world.
And yet the internationalization strategy should be a given for a business school in a region that attracted over 16 million tourists in 2023. The Canary Islands are a fun place to be, with amazing weather and beautiful beaches that make it an ideal location to learn.
Since its establishment in 1986, the Canary Islands Business School (CIBS) has embraced an international vision. Recognizing the need for local students to compete in a global marketplace, CIBS became one of the first Spanish business schools to join the European Foundation for Management Development (EFMD) over 25 years ago. Mr. William Braddick, the General Director of EFMD at the time, played a pivotal role in connecting CIBS with international schools. Eventually, Mr. Braddick became the president of CIBS, leaving a lasting impact on the institution.
Initially, CIBS focused its attention on the United Kingdom following traditional relations due the transit of UK vessels through Canary Islands ports, as the famous Canary Wharf of London stands as a reminder. English businessmen and british education have always been admired locally. Over time, the relationship evolved, and the United Kingdom became the most important tourist market for the Canary Islands, with over 17,000 British tourists visiting daily.
For the past three decades, CIBS has sent students to the United Kingdom, training professionals who have made significant contributions to the local society. These alumni now face choices, whether to stay and work locally, and believe me, it is not easy to leave Gran Canaria for anywhere else, or compete internationally, as the world is their job maket, Lately a third option has arisen as digital nomads have shown the world that one does not have to choose between work and quality of life.
In recent years, political, social, and economic changes, including Brexit, have prompted CIBS to reevaluate its strategy. CIBS has created new agreeements with business schools in France, Ireland, and Canada. CIBS has also designed a Winter School that fosters connections with European Business Schools. This unique program combines academic and experiential learning, providing a fun and enriching educational experience for students. The objective is to further expand partnerships in Europe, offering more choices to CIBS students.
Amidst changing demographics and increasing competition, CIBS realized the evident, the Canary Islands are geographically located in Africa. The awareness led to a strategic focus on Africa, a continent with immense educational needs, home to 25% of the world's youth population. Training talent is at the core of CIBS´ mission, and it turns out that talent is just in front. CIBS has turned its attention, its intention, to the African Continent. CIBS joined the Association of African Business Schools, establishing agreements in Cape Verde, Senegal, and Ghana. These agreements include student exchanges and joint projects, as well as workshops and training programs in over ten African countries.
CIBS strives to create a link between African and European business schools, providing a platform for experts, professors, and students to come together, share experiences, and learn from each other. The Canary Islands is a piece of Europe in Africa. Ultimately, Canary Islands Business School is a fun place to be, with amazing weather and beautiful landscapes that makes it an ideal location to learn.
AFTER ALL, WHO SAYS THAT LEARNING CANNOT BE FUN?